Amazon has announced the launch of ‘Iftar on Wheels’, a meal donation programme that will support thousands of families in the UAE during the Holy month of Ramadan.
Leveraging the company's delivery network across the UAE, Amazon will utilise its scale, logistics, and technology to reach people in need and spread the joy of the season among local communities.
The programme is in partnership with the UAE Food Bank and continues Amazon's tradition of helping underprivileged families through a combination of monetary donations, delivery services, and volunteer support. Manal Obaid Yaroof, Chairperson of UAE Food Bank Steering Committee, said,
"Amazon’s ‘Iftar on Wheels’ is a great way to deliver meals directly to thousands of families in need. Leveraging the power of Amazon’s technology, people, and the company’s vast delivery network, the programme will help us reach out to even more families across the country."
Hundreds of Amazon employees across the UAE will engage in event organisation, packing and delivering food, and sharing in the iftar events.
Prashant Saran, Director of Operations, Amazon MENA, said,
"This year, we are launching ‘Iftar on Wheels’, a programme that utilises our logistics, delivery and people networks to deliver thousands of meals to families in need across the UAE. Amazon is constantly working with community partners across the MENA region to find practical solutions to immediate needs such as hunger and natural disasters, leveraging our scale as a force for good."
Over the past four years, Amazon has delivered millions of meals to underserved communities in the Middle East & North Africa region, laddering up to the UN Sustainable Development Goal 2 to achieve ‘Zero Hunger’.
Nur Nakdali, Capacity Planning Manager, Amazon UAE, said,
"Amazon’s ‘Iftar on Wheels’ programme gives me a great opportunity to put my work skills and resources to the best possible use – bringing smiles to those in need."
Amazon's global community engagement pillar, Right Now Needs, seeks to eliminate the impossible choices posed by poverty, homelessness, hunger, and natural disasters. 'Iftar on Wheels' is part of this initiative, and Amazon creates initiatives that harness a spirit of innovation, determination, and passion within its people to strengthen the communities where its employees live and work.
Since its launch in the UAE, Amazon has been investing in strengthening its presence and launching various service offerings to enhance the order fulfillment experience for customers in the UAE. Today, Amazon Operations’ network across the UAE comprises three Fulfillment Centres, three sort centres, eight delivery stations, and a network of small and medium businesses working as Delivery Service Partners.
News Source: Emirates News Agency