Dubai Department of Economy and Tourism (DET) has signed a strategic agreement with Swiss wealth manager Julius Baer (Middle East) Ltd., tapping into the bank's global network to draw more international investors, business owners, and family offices to the emirate.
The Dubai Department of Economy and Tourism (DET) finalized the deal to strengthen the channels through which private clients and institutions engage with Dubai's investment ecosystem. The partnership aligns with the goals of the Dubai Economic Agenda, D33, and comes as the emirate cements its status as a top destination for private wealth and long-term capital.
Hadi Badri, CEO of the Dubai Economic Development Corporation, said the collaboration will help convert investor interest into concrete establishment and investment outcomes. He pointed to policy stability and institutional delivery as key drivers behind Dubai's continued growth as a global wealth hub.
Rahul Malhotra, Head of Region Emerging Markets at Julius Baer, said the bank has recognized Dubai's potential for more than two decades. He noted that despite global geopolitical uncertainty, client interest in basing wealth and business operations in the city has continued to grow.
Julius Baer operates in more than 25 countries and 60 locations, managing assets worth 547 billion Swiss Francs as of June 2026. That reach, paired with its established Dubai presence, positions the firm to link international clients with local opportunities.
The move comes as Dubai's private wealth sector expands rapidly. DIFC data shows family related entities grew 61 percent year on year by the end of 2025, reaching 1,289, while family foundations rose 66 percent to 1,115.
Dubai has also ranked first globally for Greenfield FDI projects for five straight years and posted GDP growth of 5.4 percent in 2025, reinforcing its appeal to global capital.
News Source: Emirates News Agency
