Emirates deepened its global tourism and aviation footprint on the second day of Arabian Travel Market in Dubai, signing eleven partnership agreements spanning seven destinations, new customer segments and expanded codeshare cooperation with partner airlines.
Sheikh Nahyan bin Mubarak Al Nahyan, Minister of Tolerance and Coexistence, toured the airline's stand and was briefed on its latest cabin innovations and passenger experience upgrades.
Among the tourism deals, Emirates renewed its partnership with the Sri Lanka Tourism Promotion Bureau, building on a 2022 agreement, after the country recorded 2.3 million international arrivals last year. It also signed a memorandum of understanding with Ras Al Khaimah Tourism Development Authority to boost visitor traffic through joint marketing and curated experiences, and renewed ties with Japan National Tourism Organization as flights to Japan approach 28 weekly by October 2026.
The airline also extended its long-running relationship with the Maldives Marketing and Public Relations Corporation, whose air arrivals grew nearly ten percent last year to 2.25 million.
In a notable social initiative, Emirates signed an agreement with the Overseas Workers Welfare Administration to support Overseas Filipino Workers, a community numbering roughly 271,000 in the UAE, as remittances from the country climbed 4.3 percent in the first half of 2026.
Further agreements included a memorandum with Sharjah Police covering travel benefits and brand collaboration, an expanded European partnership with DERTOUR Group, tourism tie-ups with Bologna Welcome and Parma Welcome to promote Italy's Emilia-Romagna region, and a specialised marine crew travel framework with Cisalpina Tours International.
On the airline side, Emirates and Kuwait Airways agreed to upgrade their interline relationship into a reciprocal codeshare, giving passengers from both carriers broader network access, single-ticket bookings and through-checked baggage via Dubai.
News Source: Emirates News Agency
