From Page to Passport: Why Book-Inspired Travel Is Booming

In 2025, the literary world is experiencing a renaissance, thanks in large part to the influence of BookTok—a vibrant community on TikTok where readers share reviews, recommendations, and reactions to their favorite books. With over 370 billion views and more than 52 million creations, #BookTok has transformed the way people discover and engage with literature, turning reading into a dynamic, shared experience (Forbes 2025).

This surge in literary enthusiasm has spilled over into the travel industry, giving rise to a trend known as literary tourism. Book lovers are now seeking out real-world locations featured in their favorite novels, eager to walk the same streets as beloved characters and immerse themselves in the settings that once existed only in their imaginations. Destinations like the Yorkshire Moors from Emily Brontë’s "Wuthering Heights" or the bustling neighborhoods of Naples depicted in Elena Ferrante’s Neapolitan novels have become must-visit spots for these literary pilgrims.

Celebrity book clubs have further fueled this movement. Figures like Reese Witherspoon, Dua Lipa, and Oprah Winfrey have curated reading lists that not only spotlight compelling stories but also inspire fans to explore the locales tied to these narratives . These endorsements have a powerful impact, often catapulting books—and their settings—into the global spotlight.

The convergence of social media and celebrity influence has transformed reading from a solitary activity into a communal adventure. Readers are no longer content to merely imagine the worlds within their books; they want to experience them firsthand. This shift is reshaping travel itineraries, with literature-inspired journeys becoming a significant trend in 2025 .

As we delve deeper into this phenomenon, we'll explore the destinations that have captured readers' imaginations, the reasons behind the rise of literary tourism, and how you can embark on your own book-inspired adventure.

Why Book-Inspired Travel is Booming in 2025

In 2025, book-inspired travel is experiencing a significant surge, driven by the global influence of BookTok and the growing popularity of literary tourism.

📚 BookTok's Global Influence

BookTok, a vibrant community on TikTok, has become a powerful force in the literary world, with over 370 billion views and more than 52 million creations. This platform has transformed reading into a dynamic, shared experience, turning books into viral sensations and influencing readers' travel choices.

🌍 Rise in Literary Tourism

The enthusiasm generated by BookTok has spilled over into the travel industry, giving rise to a trend known as literary tourism. Readers are now seeking out real-world locations featured in their favorite novels, eager to walk the same streets as beloved characters and immerse themselves in the settings that once existed only in their imaginations.

🏨 Industry Embraces the Trend

Hotels, travel companies, and local tourism boards are capitalizing on this trend by offering literary-themed experiences. For instance, The Loutrel in Charleston invites guests to book a "Book Butler" who curates personalized reading lists and delivers books directly to their rooms.

Tour operators are also offering literary-themed tours, allowing travelers to explore destinations through the lens of their favorite stories. These immersive experiences cater to the growing demand for travel that connects readers with the worlds they've imagined.

As literature continues to inspire wanderlust, book-inspired travel is poised to remain a significant trend, offering readers new ways to engage with their favorite stories and explore the world through a literary lens.

Where Readers Are Going — Top Book-Inspired Destinations

In 2025, book-inspired travel is flourishing, as readers around the world seek to immerse themselves in the real-life settings of their favorite novels. From the windswept moors of Yorkshire to the bustling streets of Tokyo, literary tourism offers a unique way to experience the world through the lens of beloved stories.

📍 Top Book-Inspired Destinations in 2025

1. Yorkshire Moors, England – Wuthering Heights by Emily Brontë

The haunting landscapes of the Yorkshire Moors, immortalized in Emily Brontë's Wuthering Heights, continue to captivate visitors. The Brontë Parsonage Museum in Haworth, along with the surrounding moorlands, offers fans a glimpse into the world that inspired the novel. In 2022, the North York Moors National Park recorded 8.97 million tourism visits, highlighting the region's enduring appeal to literary enthusiasts.

2. Naples, Italy – Neapolitan Novels by Elena Ferrante

Elena Ferrante's Neapolitan Novels have drawn global attention to Naples, with readers eager to explore the city's vibrant neighborhoods depicted in the series. In 2025, Naples experienced a 33% increase in tourism since 2021, welcoming 14 million visitors, many inspired by Ferrante's evocative portrayal of the city.

3. Barcelona, Spain – The Shadow of the Wind by Carlos Ruiz Zafón

Carlos Ruiz Zafón's The Shadow of the Wind has turned Barcelona into a literary pilgrimage site. Fans can embark on walking tours that trace the novel's settings, including the Gothic Quarter and the fictional Cemetery of Forgotten Books. These tours offer an immersive experience into the atmospheric world Zafón created.

4. Bath, England – Bridgerton Series by Julia Quinn and Netflix Adaptation

The Regency-era charm of Bath has been revitalized by the popularity of Julia Quinn's Bridgerton series and its Netflix adaptation. The city has embraced its role as a filming location, with themed walking tours and events. In 2024, the "Bridgerton effect" contributed over £5 million to the local economy, showcasing the significant impact of literary and screen tourism.

5. Tokyo, Japan – Novels by Haruki Murakami

Haruki Murakami's novels, set against the backdrop of Tokyo's dynamic landscape, have inspired fans to explore the city's locales featured in his works. Guided tours offer insights into Murakami's life and the settings of his stories, providing a deeper connection to his surreal narratives.

These destinations exemplify the growing trend of literary tourism, where readers seek to bridge the gap between fiction and reality. As literature continues to inspire wanderlust, book-inspired travel offers a meaningful way to explore the world through the stories that resonate with us.

What’s Fueling the Trend — More Than Just Pretty Pictures

In 2025, book-inspired travel is flourishing, driven by more than just picturesque settings. This trend is fueled by readers' deep emotional connections to literary characters, the allure of immersing oneself in the worlds of beloved stories, and a growing preference for sustainable, slow-paced journeys.

Emotional Connections: Walking in the Footsteps of Fictional Friends

Literary tourism offers readers a unique opportunity to deepen their bond with cherished characters by exploring the real-world locations that inspired their favorite stories. This immersive experience allows travelers to connect with the narratives on a personal level, transforming reading into a tangible adventure. For instance, fans of Elena Ferrante's Neapolitan novels often visit Naples to experience the vibrant neighborhoods depicted in the series, seeking to understand the environment that shaped the characters' lives.

Immersive Experiences: Cafés, Bookstores, and Literary Landmarks

Travelers are increasingly drawn to local bookstores, cafés, and literary landmarks that allow them to "step into the world" of their favorite books. These venues offer more than just a backdrop; they provide a sensory experience that brings stories to life. For example, Shakespeare and Company in Paris is not only a historic bookstore but also a gathering place for literary enthusiasts, offering a glimpse into the city's rich literary heritage. Similarly, Fukuoka's literary map in Japan guides visitors through a curated selection of bookstores and cafés, creating a narrative journey through the city's literary scene.

Sustainable and Slow Travel: Embracing the Journey

The rise of book-inspired travel aligns with the growing trend of sustainable and slow tourism. Travelers are opting for longer stays in single destinations, allowing them to fully immerse themselves in the local culture and literary history. This approach not only reduces the environmental impact of travel but also fosters a deeper appreciation for the places visited. By focusing on meaningful experiences over rapid sightseeing, literary tourists contribute to the preservation of cultural landmarks and support local communities.

In essence, the surge in book-inspired travel reflects a desire for authentic, emotionally resonant experiences that connect readers more deeply with the stories they love. By walking the paths of fictional characters, sipping coffee in historic cafés, and embracing the pace of slow travel, literary enthusiasts are transforming their passion for books into unforgettable journeys.

Planning a book-inspired adventure is a delightful way to immerse yourself in the worlds of your favorite stories. Here's how to craft a literary journey that's both enriching and memorable:

📖 1. Choose a Destination That Resonates with Your Reading Preferences

Begin by reflecting on the genres and authors you love. If you're captivated by classic literature, destinations like Bath, England—associated with Jane Austen—might appeal to you. Fans of contemporary fiction might consider exploring Tokyo, which features prominently in Haruki Murakami's novels. By aligning your travel plans with your literary interests, you'll create a more meaningful connection to the places you visit.

🗺️ 2. Utilize Resources to Enhance Your Literary Experience

To delve deeper into the literary significance of your chosen destination, consider the following resources:

Literary Walking Tours: Many cities offer guided tours that explore locations tied to famous authors and novels. For instance, Boston provides self-guided tours highlighting sites related to Henry David Thoreau and Louisa May Alcott.
Themed Accommodations: Some hotels embrace literary themes, offering rooms inspired by renowned authors or books. In Paris, certain hotels are designed to reflect the ambiance of classic literature, providing an immersive stay.
Author Homes and Museums: Visiting the former residences of authors can offer insight into their lives and works. For example, the Brontë Parsonage Museum in Haworth, England, allows visitors to explore the home where the Brontë sisters penned their novels.
Local Bookstores and Libraries: Exploring independent bookstores and libraries can uncover hidden literary gems and provide a sense of the local reading culture. Cities like Edinburgh and San Francisco boast numerous bookshops with rich histories.

📚 3. Read or Reread the Book Before Your Trip

To fully appreciate the literary connections of your destination, it's beneficial to read or revisit the relevant works beforehand. This preparation will enrich your understanding of the settings and themes, allowing you to recognize subtle references and nuances during your travels. Engaging with the text prior to your journey can transform familiar streets and landmarks into vivid scenes from the narrative.

Embarking on a literary-themed trip offers a unique opportunity to connect with your favorite stories on a deeper level. By thoughtfully selecting your destination, utilizing available resources, and immersing yourself in the literature, you'll create an unforgettable adventure that brings the pages of your beloved books to life.

Book-inspired travel isn’t just another social media trend or a passing travel fad — it taps into something timeless and deeply human. We’ve always been drawn to stories, not just to read them, but to live them, to walk in the footsteps of characters we love, and to stand in the places where imagination and reality blur.

In a world moving faster than ever, literary travel invites us to slow down, to experience a destination not as a checklist of sights, but as a living story we step inside. It’s not about collecting photos — it’s about connection: to a place, to a narrative, and to a part of ourselves that still believes in wonder.

And maybe that’s why this movement will endure. Because long after the hashtags fade, the pull of a good story — and the longing to stand where it was born — will keep readers packing their bags and setting out for the places where fiction becomes beautifully, tangibly real.