P&G has teamed up with Carrefour retail outlets to support Al Jalila Foundation as part of the "Choose Wise, Save Lives" campaign this Ramadan, running from 10th to 17th April.
Al Jalila Foundation, a member of Mohammed Bin Rashid Al Maktoum Global Initiatives, is establishing the first comprehensive cancer charity hospital in Dubai ‘Hamdan Bin Rashid Cancer Charity Hospital’, bringing together leading expertise to manage prevention, diagnosis and treatment under one roof. P&G will donate funds to advance local medical research in cancer relief under the concept of "Every donation makes a difference" at Hamdan Bin Rashid Cancer Charity Hospital, which provides life-saving care, while supporting cutting-edge research for cancer relief.
Dr. Abdulkareem Sultan Al Olama, CEO at Al Jalila Foundation, said,
"In the United Arab Emirates, approximately 4,500 new cases of cancer are reported yearly and as per studies, it is the third leading cause of deaths. The establishment of the Hamdan Bin Rashid Cancer Charity Hospital is essential as we strive towards bringing the best healthcare solutions for the local community throughout the UAE, at the benefit of all. We appreciate P&G’s longstanding support and dedication towards heightened medical research and patient relief and we truly look forward to bringing this new initiative to life for the prosperity of those in need."
P&G, in association with Carrefour retail outlets across the UAE, will engage patrons during the month of giving to spread hope and healing to cancer patients. The funds will support the Hamdan Bin Rashid Cancer Charity Hospital, which sets to provide life-saving treatment and medical care to patients in need. Patients will be accepted from anywhere in the UAE and the medical services provided would either be free of charge or highly subsidised to alleviate the financial burden of patients, who are unable to afford quality healthcare.
Omar Channawi, CEO, P&G Middle East, East & West Africa and General Export Markets, said,
"As a Force for Good, P&G believes in stepping up and giving back to the communities where we operate, and we aim to make a difference to the lives of our consumers. P&G is a long-term supporter of Al Jalila Foundation, who is continuously improving lives, and we are honored to be able to contribute towards cancer relief for the Hamdan Bin Rashid Cancer Charity Hospital."
Shoppers can contribute to the initiative by purchasing P&G products at Carrefour retail outlets across the UAE from 10th April to 17th April. Brands participating in the initiative include Head & Shoulders, Pantene, Crest, Always, Downy, Herbal Essences, Pampers, Olay, and Ariel.
News Source: Emirates News Agency