Paris Saint-Germain launched their official 2026-27 kit in Dubai on Tuesday, marking the occasion with a high-profile event that brought together media, content creators and cultural figures from across the sporting world.
The launch was held in partnership with UAE real estate developer Beyond Developments, under the banner of their collaboration slogan "Two Cities.. One Spirit." Italian midfield star Marco Verratti, who spent over a decade at PSG before departing in 2023, was among the prominent attendees lending the event added star power.
The new kit had already made its competitive debut the previous Sunday, when PSG wore it during their Ligue 1 fixture against Brest.
Verratti used the occasion to reflect on his time with the club, saying PSG would always hold a significant place in his career. He praised the partnership for embodying values of ambition, identity and unity — qualities he closely associated with the club during his 11 years in Paris.
The Dubai event underscores the city's rising profile as a destination for major global sporting moments, with PSG joining a growing list of elite clubs and organisations choosing the UAE as a stage for brand activations and announcements.
The timing of the launch adds further momentum for the club, who are preparing for the UEFA Champions League final on 30 May — a milestone that has amplified global interest in all things PSG heading into the summer.
News Source: Emirates News Agency
