Sunil Kanal, CTO of Magenta, the energy management solution company shares his company's contribution to the sector

Sunil Kanal, CTO of Magenta, the energy management solution company shares his company's contribution to the sector

Magenta is an evolutionary Energy Management solution provider located in Dubai Silicon Oasis. Sunil Kanal, CTO & Director of Magenta, shares details about the business.

Which industry does your business belong to?

Engineering Consultants.

What is your business type?


How old is your business?

10-15 years.

Who are your customers?

Both B2B and B2C.

Which industry and customer segments are you targeting?

Hospitality, Education, Medical, Commercial, Industrial.

How many employees do you have?

1-9 employees.

How did you initially come up with the idea or concept for the business?

Having worked in the IT and ELV systems, we understood the energy wastage/abuse especially for electricity and water consumption in corporate and industrial houses. We firmly believe in the saying ‘What gets measured gets managed’ and by focusing exclusively on Energy Management as a discipline we are able to support our clients make informed decisions about their energy usage that delivers a visible impact to the bottom line. With energy management awareness growing, many equipment's were shut off to reduce energy consumption like AHU, FAHU's etc. without realizing the impact it has on indoor air. This prompted us to monitor Indoor Air Quality (IAQ) in real time to ensure we breathe clean indoor air.

Tell us about some of the major turning points in the history of your business.

1. We introduce real time energy monitoring services in 2011 based on GSM technology.
2. Conducted Level2 energy audits in 2012 to help clients reduce energy consumption and increase their bottomline.
3. Introduced occupancy based system to reduce HVAC consumption in 2013.
4. Introduced SMART Wi-Fi based thermostats to control energy while the room was unoccupied.
5. Was able to save AED 1.2M for a client in 2 years and on-going until date.
6. Introduced real time Indoor Air Quality to improve indoor air environment.

What made you choose Dubai as a location to setup your business?

Ease of business.

Finally, what sets your business apart from the competition?

Our business is services oriented and is dedicated to energy management and indoor air quality solutions and services.

Can you name some of your clients?

Please see the testimonials on our website and

What service(s) or product(s) do you offer/manufacture?

Our services include ▪ Energy Monitoring, Management & Data Analytics ▪ Energy Consultancy & Audits (to ASHRAE Level I,II,III) ▪ Chiller plant Optimization ▪ Occupational-based Energy Savings (for Hospitality & Health Care) ▪ Retrofit design of LED Lighting (Indoors and Outdoors) ▪ Solar Powered Lighting ▪ Thermal Imaging Surveys ▪ Indoor Air Quality Sampling & Testing ▪ Clean Air Products and Solutions ▪ Green Building” Certification.

What are the key strengths of your products/services?

SMART, Information available in Real Time.

Can you share some of your products and pricing?

Please refer to our website

What are the best ways for your customers to contact your company?

Via Email and Website.

Do you have multiple branch offices, facilities or stores in Dubai?

No, we have just one branch.

You can find us here -

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