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Takasago Opens New Creative Centre in Dubai to Deepen Its Middle East Presence

Takasago Opens New Creative Centre in Dubai to Deepen Its Middle East Presence
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Takasago International Corporation, one of the world’s leading fragrance and flavour companies, has opened its new Creative Centre in Dubai, marking a major milestone in the Group’s regional expansion.

Designed as an integrated hub for fragrance creation, the facility includes advanced laboratories that bring Takasago’s global expertise closer to its customers and regional partners. It combines the company’s international capabilities with a deeper understanding of local cultures, olfactive traditions and consumer preferences.

The centre will work closely with Takasago’s international network of perfumers, evaluators, scientists and technical experts, allowing expertise to flow continuously across the group. Founded in Japan in 1920, Takasago now operates through subsidiaries in 28 countries. Its Dubai presence dates back to 2015, and its footprint in the Middle East has grown steadily since.

Bassel Kouchacji, Managing Director Fragrance Middle East at Takasago, said the region has become one of perfumery’s most powerful creative forces, and that the new centre reflects the company’s long-term commitment to the Middle East. Takasago aims to meet the specific needs of regional customers and develop fragrances that resonate locally while reaching audiences beyond the region.

Marwan Abdulaziz Janahi, Senior Vice President of Dubai Science Park, part of TECOM Group, said the centre reflects Dubai’s position as a global hub for business and innovation. He said the emirate continues to offer a specialised ecosystem that helps companies grow their presence and pursue new opportunities, in line with the Dubai Economic Agenda D33.

The inauguration coincided with Beautyworld Dubai 2026, where Takasago presented its latest creative vision through 13 new fragrances.

News Source: Emirates News Agency

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Shahba Mayyeri

Written by Shahba Mayyeri

Shahba is a Content Creator at HiDubai with 4 years of experience in crafting compelling stories and articles. She holds a Master’s degree in Media and Communications from MAHE Dubai.
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