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Tourism Industry shows robust start to 2023 & progresses well towards a complete recovery

Tourism Industry shows robust start to 2023 & progresses well towards a complete recovery
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The World Tourism Barometer published its second report of the year, which showed that international tourism is making a strong comeback to pre-pandemic levels.

During the first quarter of 2023, twice as many people traveled internationally than in the same period of 2022, with a total of 235 million estimated tourists.

The report also revealed that international arrivals have reached 80% of pre-pandemic levels in the first quarter of 2023. Furthermore, revised data for 2022 demonstrates that tourism has been resilient in the face of the pandemic, with over 960 million tourists traveling internationally last year, recovering two-thirds (66%) of pre-pandemic numbers.

The Middle East was the only region to exceed 2019 arrivals with a 15% increase, and it was also the first to recover pre-pandemic numbers in a full quarter. \

Europe reached 90% of pre-pandemic levels, driven by strong intra-regional demand, while Asia and the Pacific accelerated their recovery with 54% of pre-pandemic levels.

The trend is expected to rise further now that most destinations, particularly China, have reopened.

The UNWTO data also analyses recovery by sub-region and by destination: Southern Mediterranean Europe and North Africa have also recovered pre-pandemic levels in Q1 2023, while Western Europe, Northern Europe, Central America, and the Caribbean all came close to reaching those levels.

UNWTO Secretary-General Zurab Pololikashvili said,

"The start of the year has shown again tourism's unique ability to bounce back. In many places, we are close to or even above pre-pandemic levels of arrivals. However, we must remain alert to challenges ranging from geopolitical insecurity, staffing shortages, and the potential impact of the cost-of-living crisis on tourism, and we must ensure tourism's return delivers on its responsibilities as a solution to the climate emergency and as a driver of inclusive development."

International tourism receipts grew back to hit the USD1 trillion mark in 2022, growing 50% in real terms compared to 2021, driven by the important rebound in international travel.

International visitor spending reached 64% of pre-pandemic levels (-36% compared to 2019, measured in real terms). By regions, Europe enjoyed the best results in 2022 with nearly USD 550 billion in tourism receipts (EUR 520 billion), or 87% of pre-pandemic levels. Africa recovered 75% of its pre-pandemic receipts, the Middle East 70% and the Americas 68%. Due to prolonged border shutdowns, Asian destinations earned about 28%.

The Q1 2023 results are in line with UNWTO's forward-looking scenarios for the year which project international arrivals to recover 80% to 95% of pre-pandemic levels. UNWTO's Panel of Experts expressed their confidence in a strong peak season (May-August) in the Northern Hemisphere, reflected in the latest UNWTO Confidence Index which indicates performance for the period is on track to be even better than 2022.

However, tourism's recovery also faces some challenges. According to the UNWTO Panel of Experts, the economic situation remains the main factor weighing on the effective recovery of international tourism in 2023, with high inflation and rising oil prices translating into higher transport and accommodation costs. As a result, tourists are expected to increasingly seek value for money and travel closer to home. Uncertainty derived from the Ukraine crisis and other mounting geopolitical tensions, also continue to represent downside risks.

News Source: Emirates News Agency

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