UAE implements stringent penalties for telemarketing violations.
The UAE has introduced new regulations to curb unwanted telemarketing calls, with financial penalties ranging from Dh5,000 to Dh150,000 for violators. The laws, effective from August 27, 2024, set clear restrictions on telemarketing practices, aiming to protect consumers from intrusive cold calling.
Under the new regulations, telemarketing calls are restricted to between 9 am and 6 pm. If a customer rejects a service or product, companies are prohibited from contacting them again the same day. Additionally, aggressive or persuasive tactics to push products or services are strictly forbidden. Telemarketing firms must also secure prior approval to operate, with fines escalating for repeated violations: Dh75,000 for the first offence, Dh100,000 for the second, and Dh150,000 for the third.
The Securities and Commodities Authority (SCA) will oversee the implementation of these regulations. The SCA is set to launch a platform where consumers and investors can lodge complaints against companies that breach the rules.
Dr. Maryam Butti Al Suwaidi, CEO of the SCA, emphasized the importance of compliance, stating that the SCA will closely monitor both authorized companies and those providing marketing services on their behalf.
Furthermore, companies that fail to adequately train their telemarketers on ethical conduct and the use of the "Do Not Contact Register" (DNCR) will face penalties between Dh10,000 and Dh50,000. The DNCR, launched by the Telecommunications and Digital Government Regulatory Authority (TDRA), allows consumers to opt out of receiving marketing calls. The Ministry of Economy will ensure that registered individuals are protected from unsolicited calls.
These measures mark a significant step in regulating telemarketing activities in the UAE, ensuring consumer privacy and promoting ethical business practices.
News Source: Khaleej Times
