From March 23, customers flying through Dubai International (DXB) have free access to Magzter’s collection of more than 7,000 leading magazines, newspapers, journals and comics, making DXB the world’s first ‘smart reading airport’.
A fully contactless and paperless digital experience – using geo-fencing satellite technology – the Magzter partnership enables customers travelling through DXB to download the latest issues of world-renowned publications on their own devices, to read in the airport and onboard their flights, said a statement.
DXB’s ‘Smart Reading Zone’ is accessed by logging onto the airport’s super-fast, free Wi-Fi network, which acts as a gateway to Magzter’s extensive collection of publications. These include regional favorites Forbes Middle East, Vogue Arabia, What’s on Dubai and Emirates Woman, as well as best-selling international titles such as Cosmopolitan, Elle, GQ, Harper’s Bazaar and Reader’s Digest.
Eugene Barry, Dubai Airports’ Executive Vice President - Commercial, commented:
"We’re delighted to partner with Magzter to offer another world-class digital experience at DXB, at a time when travellers are seeking minimum contact, customized choices and ultra-convenience.
The addition of Magzter bolsters the growing range of lifestyle experiences available via DXB’s super-fast Wi-Fi network, following our existing partnerships with OSN for streaming movies and TV shows and Anghami for music playlists. We’re looking forward to unveiling more game-changing digital experiences in the near future."
Girish Ramdas, CEO, Magzter, added:
"Being a frequent flyer, I have always felt the need for compelling value-added services at airports to engage travellers, especially something that works both inside the airport as well as downloadable to be used in-flight. In this direction, we’re delighted to turn Dubai International into the first smart reading airport in the world. We’re confident that millions of passengers will enjoy reading their favorite magazines and newspapers with Magzter at Dubai International, which will also make their flights out of Dubai more entertaining."
DXB becomes Magzter’s first airport partner, and 111th ‘Smart Reading Zone’ around the world. Customers can access free content within these geo-fenced zones, without the need for subscription, after downloading the Magzter app from the Apple Store app or Google Play.
- TradeArabia News Service
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