Interview with Anna, Marketing specialist at Headway Institute

Interview with Anna, Marketing specialist at Headway Institute

Headway Institute FZ-LLC is an education center offering a range of academic and non-academic courses in Dubai. Since its establishment in 2011, the institute has been providing customized training solutions in teaching English, Arabic, Russian, German, French, Italian, Spanish and other languages to academic institutions, corporate groups and individuals.

It established a reputation for working creatively and adapting the courses to tight business schedules, specific subject areas and working environment of our clients.

What is your business name?

Headway Institute

Which industry does your business belong to?

Training & Learning Centers

What is your business type?


How old is your business?

5-10 years

Who are your customers?

Both B2B and B2C

How did you initially come up with the idea or concept for the business?

We came up with the idea through our own experience. In our community there was a need in language training in order to assimilate to other cultures in Dubai and preserve our own culture at the same time.

Tell us about some of the major turning points in the history of your business.      

Headway Institute was founded in Dubai Knowledge Village as a language training center.    

On 1st May Headway Institute opened its doors to the first students.
In September we launched our first Mother Tongue program in Dubai schools.
The number of students doubled.
We provide Mother Tongue programs in 12 international schools in Dubai.
We launched a corporate department and started working with Dubai leading customers.
Introducing online language learning and actively developing our own online platform.
To prevent spreading of COVID-19, we increased the number of online classes for all type of courses.
In September Headway Institute moved to a brand new facility. Our new office is much more spacious, modern and comfortable with convenient parking, transport accessibility with dedicated areas for adults and kids classes.
Headway Institute keeps growing.

What made you choose Dubai as a location to setup your business?

Dubai offered and keeps on offering many advantages for the businesses; simple business setup, low taxes, it’s easy to facilitate connections here and we operate the business in a safe environment.

Finally, what sets your business apart from the competition?

Greater satisfaction of customers as per the google rating, one of the best customer service in the industry, best value for money

Can you name some of your clients?

DP World, Lukoil, IDC, Samsung, IDC, SLASH

What service(s) or product(s) do you offer/manufacture?

Language and soft skills programs

What are the key strengths of your products/services?

Professional instructors, customized solutions, reasonable prices

Are there any exclusive products/services that you offer (not offered anywhere else in Dubai)?

Russian Mother Tongue program

Can you share some of your products and pricing?

Online courses from AED 899. Face-to-face courses from AED 999

What are the best ways for your customers to contact your company?

Phone, Website

Editor note: You can find more information about Headway Institute on HiDubai by visiting their business page here.

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