Interview with Russell Longmuir, CEO at EFQM

Interview with Russell Longmuir, CEO at EFQM

Acknowledged by leaders as a key partner to success, EFQM is an organisation that is known for being curious and excited. As different organisations battle with change and transformation on different fronts, we understand what is important, helping them articulate a clearly understood purpose and nurturing a valuable and rewarding culture.

EFQM has helped 50,000 organisations perform better over 30 years. By using its world-leading methodologies and the EFQM Model and Technology backed up by best practice, organisations can focus improvement on their priorities, their purpose, and their people.

Through our integrated and carefully designed portfolio of training and services, we work side by side with leaders to better equip their teams as they manage excellence, cultural change and transformation. We aim to help organisations deliver positive performance and meaningful benefits for all of their key stakeholders and society as a whole.

What is your business name?


Which industry does your business belong to?

Management Training and Advice

What is your business type?


How old is your business?

More than 25 years

Who are your customers?

Companies (B2B)

How did you initially come up with the idea or concept for the business?

The European Foundation for Quality Management, EFQM, was founded in October 1989 when the CEO/Presidents of 67 European companies subscribed to our Policy Document and declared their commitment to achieving EFQM mission and vision.

The Foundation set up a team of experts, from industry and academia, to develop the EFQM Excellence Model, a holistic framework than can be applied to any organization, regardless of size or sector. This was first used to support the assessment of organizations in the European Quality Award in 1992.

Tell us about some of the major turning points in the history of your business.

Over the last 30 years, we have seen many changes. The Model has adapted and evolved over time to reflect changes in the global market place. Hundreds of organizations, from both the public and private sector, have participated in the EFQM Excellence Awards, including Robert Bosch, BMW, VW, Xerox, Ricoh, Grundfos, Philips, EDF, as well as small less known organizations.

One thing that has not changed is our objective: to increase the competitiveness and effectiveness of all organizations in a sustainable way. We remain an independent, not-for-profit foundation; committed to supporting our customers in their journey of becoming the best organisation they can be and in turn improve their communities and our society. Our focus is international and we have offices in Brussels, London and Dubai and partners from Columbia to China. Our methods and models are translated into more than 30 languages and welcome the opportunity to support all organizations across more than 40 countries

Finally, what sets your business apart from the competition?

Our competition is often management consultancies and external advisors. Our differentiator is that we empower organizations to make their own change happen. We build their capability to assess their business and then transform and improve it. Our purpose is to equip people with the right tools, methods, and technology to keep their organizations adapting and succeeding in their chosen markets.

What service(s) or product(s) do you offer/manufacture?

EFQM has a carefully curated portfolio of training and services.

EFQM invest in the highest standards of training for different types of agenda. Whether you are exploring the EFQM Model for the first time, want to position yourself as an expert, or intend to use the EFQM Model to improve your organization, we can help you achieve your goal.

EFQM have our own platform, Assess base. Assess Base is a flexible and bespoke tool to help organizations improve and manage change. Helping organizations measure, track and improve performance in the areas they are most interested in.

EFQM also provide a global platform for organizations with our recognition services. EFQM recognition shows how well your organization performs against a globally proven management framework – the EFQM Model.

You can achieve different levels of recognition - from 'Validated by EFQM' through to being '7 star Recognized' by EFQM' or even winning the EFQM Global Award.

Can you share some of your products and pricing?

As we can tailor our training and services for each organization, prices differ depending on what our clients are looking for.

What are the best ways for your customers to contact your company?

Contact us on :  Contact EFQM here | Brussels, London, Middle East | EFQM

Editor note: You can find more information about EFQM on HiDubai by visiting their business page here.

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