The Mohammed bin Rashid Housing Establishment (MBRHE) has launched a new awareness campaign titled “Future Housing,” aimed at enhancing knowledge about innovative and sustainable housing services.
Targeting government entities, students, and customers, the campaign aligns with Dubai Vision 2040 to improve the quality of life and bolster social and economic stability.
The campaign will feature a series of interactive workshops designed to provide valuable information on housing services. Participants will learn about the significance of using standardized advisory contracts, helping reduce disputes in the homebuilding process while fostering trust among stakeholders. The workshops will be communicated through social media, influencers, and service centers, ensuring broad accessibility.
Incentive prizes will be offered to encourage engagement and active participation, alongside interactive sessions to address participants' questions.
Mr. Zilal Khalifa Al Falasi, Assistant Executive Director for the Corporate Support Sector at MBRHE, emphasized the campaign’s goal of promoting sustainable housing planning to enhance family stability and improve the quality of life. He also highlighted the role of partnerships with government and private entities in achieving MBRHE’s objectives. Furthermore, the campaign will focus on educating the younger generation, particularly students, on financial and housing planning for a brighter future.
As part of MBRHE's ongoing digital transformation strategy, the campaign reflects the establishment’s commitment to operational efficiency, sustainability, and inclusivity in the housing sector, in line with the Dubai Urban Plan 2040.
News Source: Dubai Media Office
