Mustang Advertising Trading LLC provides personalized gifts for everyone using the latest online and production technology. Thomas Jinto, Sales & Business Development Executive at Mustang Advertising Trading LLC, shares insights on the business.
Which industry does your business belong to?
Souvenirs & Gifts.
What is your business type?
Manufacturing, Trading & Services.
How old is your business?
Who are your customers?
Both B2B and B2C.
Which industry and customer segments are you targeting?
How many employees do you have?
How did you initially come up with the idea or concept for the business?
Established in 2010, Mustang Trading Co. first specialized in only corporate gifts. The sourcing and distribution were procured from local suppliers in the United Arab Emirates mainly providing options and ideas to our clients for corporate gifts or promotional gifts and ensured quality by overseeing the design, production and delivery to our clients' satisfaction. We noticed clients kept complaining about suppliers and freelancers who have betrayed their trust with false promises, impaired quality of printing, scams, no etiquette, lack of transparency, rude behavior, lousy communication, missed deadlines etc. From this position, we were early to recognize the opportunity in providing a high level of service to clients with honesty and integrity which lacked in current suppliers who failed to meet clients expectations and continuously delivered low quality and false promises.
Tell us about some of the major turning points in the history of your business.
In 2010, we did a business survey. We asked companies what their #1 requirement was for selecting a business gifting company to work with, and the highest-ranked answer was "TRUST". We also noticed that most suppliers were based in Ajman and Sharjah with staff that lacked basic communication skills and hence made many mistakes. In 2011, we applied for an AED100000 loan with 16% interest, and we took the leap of faith and invested in machines, tools and a total of 4 people to start our in-house production. This was highly appreciated by our loyal customers in the United Arab Emirates as we worked hard, very hard, very very very hard and we ensured the highest quality with attention to minute details at the best prices. We provided door to door customer service as we dashed across Dubai to show samples and get approvals which made us stand out from the crowd.
What made you choose Dubai as a location to setup your business?
Dubai is more focused on tourism and business than any other Emirates, especially in 2010. As a firm believer in Sheikh Mohammed bin Rashid Al Maktoum Vision for Dubai, it was a no brainer. Since 80% of the suppliers were based in Ajman and Sharjah, it was also an added advantage to be based in Dubai for easy and fast customer support to our customers in Abu Dhabi/ Al Ain or in RAK or Sharjah as we were in the centre.
Finally, what sets your business apart from the competition?
Mustang Trading LLC also known as MTC dubai is known and trusted by customers for the core values all its staff religiously follow as we strongly believe its the people that make a company. The staff live by 10 Core Values – people can trust:
1. Deliver WOW Through Service
2. Embrace | Drive Change by the use of new technology and process.
3. Customer is KING
4. Be Adventurous, Creative, and Open-Minded
5. Pursue Growth and Learning
6. Build Open and Honest Relationships with clear Communication
7. Build a Positive Team with Family Spirit
8. Do More with Less
9. Work with Passionate and Determination
10. Be Humble
Can you name some of your clients?
Emirates Airlines , EWS WWF, Al Ain Zoo, ADVETI, Dubai tourism council, Sharjah Ladies Club, EIAST - Mohammed Bin Rashid Space Center, Fly Dubai, Dubai sports city, Atlantis the palm, Legoland dubai, Dubai Museum, Dubai Duty Free, Spinneys, Sharjah Duty Free and many more.
What service(s) or product(s) do you offer/manufacture?
Screen Printing, UV Printing, Customized Gift Box Manufacturing, Digital Printing, Corporate Uniforms, Embroidery Laser Engraving, Etching and Fabrications.
What are the key strengths of your products/services?
All staff have 5+ years of experience and are well trained and educated. 90% of our production is inhouse in our production facility in Ras Al Khor, Dubai -UAE. We continually introduce new products to the market. We are appointed distributors for many brands and commonly used items.
Are there any exclusive products/services that you offer (not offered anywhere else in Dubai)?
We are the first and only company in the UAE to use the latest Brother GTX printer to offer clients the best of direct to garment printing. Exclusive distributor for specific brands of promotional products and uniforms.
Can you share some of your products and pricing?
Plastic pens start at AED2 with high quality refills.
What are the best ways for your customers to contact your company?
Via Phone & Website.
Do you have multiple branch offices, facilities or stores in Dubai?
No, we have just one branch in Dubai.
Is there anything else you want to convey to your potential customers?
Personalized printing , gifting and employee accessories at wholesale prices with no MOQ.