Embracing Green Horizons: All about the Dubai Sustainable Tourism Stamp

In an era where concern for the environment is taking center stage, Dubai has emerged as a leader in embracing sustainable practices across all sectors. One notable initiative in this regard is the Dubai Sustainable Tourism Stamp. The Department of Economy and Tourism recently launched the Dubai Sustainable Tourism Stamp, In line with the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai.

In this article, we delve into the details of the Dubai Sustainable Tourism Stamp, its significance, and its impact on the emirate's tourism landscape.

Introduction to the Dubai Sustainable Tourism Stamp

Launched by the Department of Economy and Tourism, The Dubai Sustainable Tourism Stamp aims to encourage local hotels and accommodations to adopt and maintain sustainable practices. The initiative also includes attractions, tour operators, and other tourism-related enterprises, resulting in a complete approach that fosters tourism sustainability. The Dubai Sustainable Tourism Stamp will validate the hotel's commitment to sustainability and highlight its sustainable actions. The Dubai Sustainable Tourism Stamp intends to recognize hotels that adhere to the Department of Economy and Tourism (DET)’s 19 "Sustainability Requirements". The program will help to cement Dubai's position as one of the top tourism destinations while also achieving the goals outlined in the Dubai Economic Agenda.

#Dubai’s Department of Economy and Tourism (DET)
launches ‘ Dubai Sustainable Tourism Stamp’, a new sustainability initiative that seeks to recognise hotels with the highest adherence to @DubaiDET’s 19 ‘Sustainability Requirements’. The initiative, launched in line with the UAE… pic.twitter.com/jMNuxKzsph
— Dubai Media Office (@DXBMediaOffice) July 24, 2023

According to Yousuf Lootah, Acting CEO of Corporate Strategy and Performance Sector, Department of Economy and Tourism of Dubai:

“As part of our efforts to transform Dubai into a leading sustainable tourism destination in line with the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, to make our city the best place in the world to visit, live and work in, the Dubai Sustainable Tourism Stamp champions sustainable practices while setting a benchmark for excellence in environmental stewardship, aligned with the goals of the Dubai Economic Agenda 2033. We have carefully curated a set of high standard criteria that will reward hotels that go above and beyond in their sustainable practices. By recognizing these exemplary establishments, we are encouraging others to follow suit and embrace sustainable initiatives that not only benefit their businesses but also contribute to the collective well-being of our city and the world at large.

“Supported by Dubai’s vibrant hotel industry, this initiative is a strategic step towards achieving our goal of making Dubai a leading destination for global travelers seeking the ultimate sustainability experience. By supporting businesses and encouraging them to adopt eco-friendly practices and reducing their carbon footprint, we are not only safeguarding the environment but also promoting sustainable growth. As Dubai prepares to host the 28th Conference of the Parties (COP28), the UN Climate Change Conference from 30 November to 12 December this year, the launch of the Dubai Sustainable Tourism Stamp also demonstrates the tourism industry’s foresight and determination to foster an eco-friendly sector that is both economically prosperous and environmentally responsible.”

DET's sustainability strategy is paving the way for new initiatives such as the Carbon Calculator, a platform to assist stakeholders and partners in identifying cost-saving opportunities and managing the transition to sustainable practices in line with the "Sustainability Requirements."

The Purpose and Significance of the Dubai Sustainable Stamp

The Dubai Sustainable Tourism Stamp serves two functions: it promotes responsible tourism while also assisting tourists in making environmentally conscious decisions. Hotels and establishments sporting the DST Stamp are recognized as having met tough standards and adhering to standards established by Dubai's Department of Tourism and Commerce Marketing (Dubai Tourism). These criteria include energy and water efficiency, waste management, biodiversity conservation, and local community involvement. By bestowing the DST Stamp on qualified firms, Dubai not only promotes sustainable tourism practices, but also provides visitors with a reliable way to support businesses that share their eco-friendly ideals.

How to get the stamp?

To get the stamp, hotels of all classifications must satisfy the highest standards of DET's 19 Sustainability Standards, which include factors such as energy and water efficiency, waste management initiatives, and employee education and engagement initiatives. The stamp will have a three-tiered structure with gold, silver, and bronze categories. Nominations for hotel establishments to receive the Dubai Sustainable Tourism Stamp began on August 3, 2023, and will end on August 31, 2023. A committee of experienced industry specialists will oversee the Dubai Sustainable Tourism Stamp accreditation process for hotels.

Criteria for Obtaining the DST Stamp:

To obtain the Dubai Sustainable Tourism Stamp, establishments must demonstrate their commitment to sustainable practices across multiple dimensions:

1. Resource Management: Businesses must adopt energy-efficient technologies, regulate water consumption, and limit waste output through recycling and responsible disposal.

2. Biodiversity conservation: It is critical to focus on preserving and protecting local ecosystems. Businesses are encouraged to reduce their impact on local flora and fauna.

3. Social and cultural sustainability: It is critical to engage with and support local communities. Businesses are required to create job opportunities for people, raise cultural awareness, and contribute positively to the surrounding community.

4. Guest Education and Communication: Raising awareness of sustainable practices among guests and encouraging their participation is a critical component of earning the DST Stamp.

5. Innovation and Best Practices: Businesses are encouraged to create creative solutions that contribute to long-term sustainability, thereby creating examples for others to follow.

Impact on Dubai's Tourism Landscape

The Dubai Sustainable Tourism Stamp is set to cause a major shift in the emirate's tourism sector. It showcases Dubai's commitment to sustainability and establishes the city-state as a forward-thinking and responsible global tourist destination. Travelers today are increasingly concerned of how they affect the environment and want hotels as well as excursions that reflect their ideals. The DST Stamp enables them to make more educated decisions, ultimately leading to more sustainable tourist practices. Additionally, the initiative promotes healthy competition among businesses to implement and retain sustainable practices. This not only improves their reputation, but also elevates the industry's overall standard of sustainability.

Conclusion

The Dubai Sustainable Tourism Stamp stands as a symbol of Dubai's commitment to environmental preservation, community engagement, and responsible tourism. As the world faces pressing environmental challenges, initiatives like the DST Stamp provide hope and inspiration, showing that sustainable practices can be integrated into all sectors, including tourism. By promoting and embracing sustainability, Dubai is not only safeguarding its natural and cultural assets but also leading the way for other destinations to follow suit. Travelers, too, have the opportunity to be a part of this positive change by choosing establishments that bear the DST Stamp, contributing to a greener and more responsible tourism future.