Emirates has signed eight new tourism agreements on the opening day of Arabian Travel Market 2025, reinforcing its commitment to boosting international visitor flows and promoting global destinations across its expansive network of over 140 cities.
The Memoranda of Understanding (MoUs) were inked with tourism boards from Sharjah, the Philippines, Maldives, VisitBritain, Thailand, Japan, Uganda, and Hungary. These strategic partnerships aim to attract more travellers to these destinations while also encouraging multi-destination travel that includes the UAE.
In the UAE, Emirates is joining forces with the Sharjah Commerce & Tourism Authority to promote the emirate through customised travel packages, marketing campaigns, and tour operator incentives. This collaboration also taps into Emirates’ ‘Dubai Experience’ platform to drive interest in Sharjah as part of a broader UAE visit.
The airline is also intensifying efforts to promote the Philippines and the Maldives. In coordination with their respective tourism departments, Emirates will roll out joint advertising initiatives, host familiarisation trips, and offer tailored travel deals to draw tourists, especially from the Middle East and Europe.
A declaration with VisitBritain will see Emirates support inbound tourism to the UK’s key cities through joint promotions and travel trade engagement. The UK expects over 43 million visits in 2025, and Emirates' 133 weekly flights position it as a key facilitator of this growth.
Agreements with Thailand, Japan, Uganda, and Hungary mirror these strategies—emphasising co-marketing, media familiarisation, and travel trade collaboration to elevate destination visibility and accessibility across Emirates' network.
The move cements Emirates’ role as a key enabler of global tourism recovery and growth, leveraging its reach, marketing power, and industry partnerships to connect travellers with top destinations around the world.
News Source: Emirates News Agency
