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Interview with Alia Khalifa Alnabooda, Founder at Fiafia Play Area & Café

Interview with Alia Khalifa Alnabooda, Founder at Fiafia Play Area & Café
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Fiafia was born out of the desire of a frustrated mother who wanted a place where her kids could go to while she could watch them under her caring eye and relax, work or meet up with friends.

She wanted a place that was safe and clean and where her kids could socialize, engage in activities, play and enjoy their time. She was also fed up of hearing them say “I am bored”. Since she could not find that perfect place, she decided to create it.

What is your business name?

Fiafia playarea & cafe

Which industry does your business belong to?

Daycare Centres & Playschools

What is your business type?

Services

How old is your business?

1-5 years

Who are your customers?

People (B2C)

How did you initially come up with the idea or concept for the business?

I was looking for a space that would accommodate both parents in a nice cozy environment and a place that kids could interact and play. When I couldn’t find the perfect place I decided to create it.

Alia Khalifa Alnabooda, Founder

Tell us about some of the major turning points in the history of your business.

The customer response to our concept was amazing

What made you choose Dubai as a location to setup your business?

It is an inspirational city and I aspire to be as innovative and exceptional.

Finally, what sets your business apart from the competition?

We cater to both parents/adults and children with a comfy coffee shop with great food and beverages and a play structure and a team of fun experts that interact with children and make sure they are having fun. It’s place where kids come to have fun and grown ups come to relax.

What service(s) or product(s) do you offer/manufacture?

1. We offer children (0-12) a space to socialize, play and interact. Our team of fun experts are constantly coming up with games and activities to play with the children.
2. We offer birthday venue and setup as well as private bookings for the venue.
3. We offer delicious food and beverages in our coffee shop.
4. We have a salon for kids hair cuts by professional stylists.
5. We offer outdoor birthday parties with full setups, event management, and outdoor activities as well as mall activations.

What are the key strengths of your products/services?

We are a clean, safe, interactive and vibrant space that children will enjoy for hours and learn through play. And parents can relax and enjoy their time.

Are there any exclusive products/services that you offer (not offered anywhere else in Dubai)?

We are unique in our approach and design.

Can you share some of your products and pricing?

55 dhs per hour and 30 dhs for an additional hour.

What are the best ways for your customers to contact your company?

Phone

Is there anything else you want to convey to your potential customers?

Customer satisfaction both children and parents are our priority

Editor note: You can find more information about Fiafia Play Area & Café on HiDubai by visiting their business page here.

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