Word of mouth is the most influential form of brand awareness and credibility, with people far more likely to trust the recommendations of someone they know over impersonal advertising.
Factors such as customer experience, brand image, brand values, emotion and consumer personality play a pivotal role in determining whether someone is likely to recommend your brand or not.
Discover what brands are taking the top spots when it comes to recommending their products or services to a friend or colleague.
YouGov Recommend Rankings 2021 UAE
Top Improvers in the UAE
Methodology:
The rankings are based on YouGov BrandIndex’s positive Recommend score, which measures the percentage of a brand’s customers who would recommend it to a friend or colleague.
Every brand in the rankings has a minimum sample of 300 and has been tracked for at least 6 months, with all scores being rounded to a single decimal place.
The rankings show the brands with the highest average Recommend score between 1st June 2020 - 31st May 2021 compared to 1st June 2019 - 31st May 2020. The scores are representative of the general population of adults 18+ (some are online representative).
News Source: https://mena.yougov.com/
