The Dubai Press Club and the Dubai Culture and Arts Authority have joined forces to launch the latest edition of the Dubai Content Creators Programme, targeting the development of cultural and creative digital content that reflects the emirate's identity and heritage.
Registration is now open for the programme, which runs from 8 to 19 June 2026 and offers 40 hours of specialised workshops and interactive sessions. Participants will cover content creation across major digital platforms, visual storytelling, audience engagement strategies and AI-powered production tools.
The initiative aims to equip emerging media talent with practical skills and advanced digital storytelling techniques aligned with global best practices. It is delivered in collaboration with leading digital platforms and seasoned industry experts.
Maryam Al Mulla, Director of the Dubai Press Club, said the programme gives participants the opportunity to explore AI-driven content creation while building their creative and professional capabilities through hands-on training focused on Dubai's cultural scene.
Hala Badri, Director-General of Dubai Culture, described content creation as a pillar of the creative economy and a central element in building Dubai's knowledge- and innovation-based future. She said the programme equips creators to produce narratives that capture the city's story, history and heritage through contemporary formats.
This edition marks the third phase of the programme. The first focused on economic content in collaboration with the UAE Ministry of Economy, while the second centred on health and science content in partnership with Dubai Health.
Registrations are open at www.dpc.org.ae.
News Source: Emirates News Agency
