This summer, Dubai Festivals and Retail Establishment (DFRE) has teamed up with Idealz, the e-commerce platform with a twist, for the 24th edition of Dubai Summer Surprises (DSS).
Since the start of the summer-long festival, Dubai Festivals and Retail Establishment has formed a successful partnership with Idealz and launched a number of prize campaigns as it did during the Dubai Shopping Festival (DSF) this past January. Having already given away up to AED1 Million in prizes since the turn of the summer, Idealz and DSS continue to offer exciting prize campaigns including the Mercedes Mega Raffle and a Grand Prize of AED250,000 cash in addition to various other prizes, all of which will be concluded with live draws in various shopping malls across Dubai.
DFRE’s partnership with Idealz began in 2020 to offer incredible prizes to shoppers and residents. Having kicked off this season in June, the partnership is made up of two key initiatives that will keep retail lovers on the edge of their seat throughout the city’s summer shopping extravaganza.
Ahmed Al Khaja, CEO of Dubai Festivals and Retail Establishment (DFRE), said:
“We are delighted to once again work in partnership with Idealz to give residents, visitors and shoppers enjoying this year’s DSS the chance to win exciting prizes. DSS is famous as the world’s premier retail celebration that hosts unrivalled offers and promotions as well as amazing raffles and giveaways such as the Mercedes Mega Raffle. Our collaboration with Idealz began in 2020 and we hope it will continue to flourish for years to come as the digital and e-commerce company lends its expertise to further boost the already great line-up of DSS attractions and events.”
Jad Toubayly, CEO of Idealz:
“After a very successful partnership for DSF 2020, we are honoured to join forces with DFRE once again for Dubai Summer Surprises. The Mercedes Mega Raffle is the latest and greatest in a long line of initiatives taken by DFRE to reward shoppers in the city and we are thrilled to be a part of it. Over the 10 weeks of shopping extravagance this summer, we at Idealz aim to give away over AED5 million worth of prizes across the various prize categories on our digital platforms, which are accessible to all customers from within the UAE and abroad, thus, opening up DSS to the entire world.”
Mercedes Mega Raffle
The largest campaign of this year’s DSS is the Mercedes Mega Raffle. Similar to the Infiniti Mega Raffle held during DSF, shoppers will get a chance to win a 2021 Mercedes C200 and AED25,000 cash. In order for customers to participate in the raffle, tickets for AED150 will be sold at ENOC and EPPCO petrol stations and Zoom outlets across Dubai. Those who wish to participate from the comfort of their homes, they are able to do so through Idealz.com for the same price. Throughout the summer, tickets will be available for purchase, with the first range of tickets having been released on Idealz since May 23rd.
Ongoing Campaigns & Live Draws
Following Idealz’s usual online campaigns, the reimagined e-commerce company is launching a variety of exciting prizes with DFRE under its existing prize categories: cash, gold, electronics, jewellery, watches, lifestyle and automotive. Additionally, there is an opportunity to win a huge prize of AED250,000 in cash this summer. These campaigns will be exclusively available on Idealz throughout DSS. Lastly, live draws will take place throughout the summer. Twice a week, draws will be held in various malls across Dubai on a stage that will move from mall to mall on a weekly basis. These draws can be witnessed live at the mall and will also be recorded and aired on Sama Dubai TV at a later time. All draws will also be available for a live stream on Idealz’ social channels.