Majid Al Futtaim, in partnership with Dubai SME and Dubai Festivals and Retail Establishment, is introducing a dedicated Home Edition of its Ma’an by MAF initiative, giving eight Dubai-based homegrown brands a platform at one of the city’s major retail destinations.
The showcase is part of the eighth edition of Dubai Home Festival, which runs from 16 October to 1 November 2026 under the theme “Make Dubai Home”. Organised by Dubai Festivals and Retail Establishment, the festival invites residents to shop, discover, experience and win, with offers and inspiration for every home.
Under the festival’s Discover and Experience pillar, Ma’an by MAF Home Edition will present a rotating selection of products from Kiddie Krunch, Artistic Appetites, The Scent Library, M. Sentiment, The Story of Things, Lavenite Petite, Ateeq and Artistic Touch. The range spans children’s dining, home accessories, fragrances and gifting. It will take place at City Centre Mirdif during mall operating hours.
Dubai SME is supporting the participating businesses with greater exposure and access to new customers, helping them strengthen their market presence and unlock growth. The collaboration reflects its wider commitment to local entrepreneurs and to helping SMEs reach new markets.
Asma Hamad Ali, Owner of Lavenite Petite, called the initiative an exciting milestone, saying it allows her brand to reach new customers in an established retail environment at Home Centre in City Centre Mirdif.
Alya Alajmani, Owner of Artistic Appetites, said she never imagined seeing her products in front of so many potential customers when she applied. She said the programme gives homegrown businesses access to spaces and audiences that might otherwise have been out of reach.
More details are available on the Dubai Home Festival website, and updates can be followed through @DubaiFestivals on Instagram and TikTok.
News Source: Gambit
