Majid Al Futtaim, the leading shopping mall, communities, retail, and leisure conglomerate across the Middle East, Africa and Central Asia, has opened its first brick and mortar CB2 store in the region.
The brand has opened this after a temporary pop-up in Mall of the Emirates, with a collection of contemporary furniture and décor.
Located on level two of Mall of the Emirates, the large showroom has a luxe yet minimalist feel that will inspire customers to elevate their own spaces at home. Design enthusiasts can expect to find creative furniture and décor, from velvet sofas to chrome coffee tables.
“Building on the success of CB2’s ecommerce website as well as our recent pop-up in Mall of the Emirates, this new store is a continuation of our mission to pioneer new experiences both online and offline,”
said Fahed Ghanim, CEO of Majid Al Futtaim, Lifestyle.
“Physical stores play a vital role in helping customers see, touch, and experience products, whilst creating memorable moments with friends and families and building meaningful connections with brands. CB2’s debut will open up more possibilities for our customers in the UAE as we look to expand our physical footprint and diversify our portfolio alongside leading international brands,”
“We are thrilled to be working with our partners, Majid Al Futtaim, to bring the CB2 brand to the Middle East. We believe that the design- forward product collection will resonate with both the international and local Emirati clientele who are searching for creative and inspired ways to transform their homes,”
said Janet Hayes, CEO of Crate & Barrel Holdings.
The new store houses multiple categories including indoor and outdoor furniture, kitchenware, bedding, lighting, rugs, accessories and more.
“Through our partners Majid Al Futtaim, we’re excited to see our brand’s first international home in the Middle East. Our collections are an evolving exploration of modern design. We hope the store allows even more people to explore, dream, and bring their heart’s desire home,”
said Ryan Turf, president, CB2.
News Source: Gulf Business