Dubai has climbed to fifth place among the world's most powerful city brands, with a brand value approaching AED1 trillion, according to a new study by Brand Finance, the global brand valuation consultancy.
Digital Dubai was identified as a key driver of this rise, contributing approximately AED31 billion to the emirate's total brand value and adding 1.9 points to its City Brand Strength Index score.
The study awarded Digital Dubai an AA+ institutional brand rating, placing it among the world's leading digital government entities. It recorded a brand familiarity score of 92%, a Brand Strength Index of 77.7 out of 100, and scored 8.4 out of 10 in both Trust and Reputation among Dubai's residents and business community.
Brand Finance CEO David Haigh said the findings confirm that trusted digital infrastructure has become a direct driver of a city's global competitiveness, noting that Digital Dubai's AA+ rating and AED31 billion contribution demonstrate the measurable impact of world-class digital government services.
Digital Dubai Director General Hamad Obaid Al Mansoori described the results as a reflection of Dubai's people-centred approach to digital transformation, underlining that the digital ecosystem has become integral to the experience of living, working and investing in the emirate.
Beyond service delivery, the study identified Digital Dubai's influence across several competitiveness indicators, including Dubai's standing as a hub for startups and innovation, future growth potential, ease of doing business, and openness to talent and investors.
The Brand Finance Global City Index ranks the top 100 city brands worldwide and draws on surveys of over 15,000 respondents across 20 markets, measuring familiarity, reputation and consideration across dimensions that include living, working and investing.
News Source: Emirates News Agency
