Dubai's Community Development Authority (CDA) has signed a Memorandum of Understanding with National Bonds Corporation to advance family financial empowerment across the emirate, anchoring the initiative within the Sheikha Hind bint Maktoum Family Programme.
The partnership supports the objectives of the Dubai Social Agenda 33 and the Year of the Family, combining social development with practical financial tools to build more stable, resilient households from the ground up.
Under the agreement, both entities will roll out up to 12 annual financial literacy workshops aimed at newlyweds and couples preparing for marriage, covering savings strategies, long-term planning and responsible money management. A dedicated Financial Clinic will also be introduced to assess family financial wellbeing and deliver specialised educational programmes.
One of the more tangible outcomes of the MoU is a savings bond worth AED 1,000, offered by National Bonds to each newborn from families enrolled in the programme. The gesture is designed to instil a savings culture early and position financial planning as a household cornerstone rather than an afterthought.
Hessa bint Essa Buhumaid, Director General of the CDA, said the authority believes real investment begins with the family, and that the partnership is designed to support families from their earliest stages through sustainable financial habits.
Mohammed Qasim Al Ali, Group CEO of National Bonds, echoed that sentiment, noting that saving should not be something people wait to begin once life settles, but a mindset built from the moment a child is born.
The MoU also provides for the exchange of expertise and data within regulatory frameworks, enabling both parties to design data-driven programmes and track the measurable impact of their interventions over time.
News Source: Dubai Media Office
