Continuing the rich heritage of one of the world's most cherished vehicles dating back to the 1950s, Al-Futtaim Toyota is thrilled to unveil the latest iteration of the iconic Toyota Crown, now in its 16th generation, in the UAE.
Al-Futtaim Toyota has launched the 16th-generation Toyota Crown in the UAE, a vehicle renowned for its legacy since the 1950s. The all-new Toyota Crown combines bold design, powerful acceleration, and premium comfort, aiming to set a new standard in the premium segment across the seven Emirates. The Crown, originally introduced as the 'Toyopet Crown' in 1955, symbolized innovation and pushing boundaries within Toyota and has gained recognition as Toyota's premium sedan in Japan. The latest iteration of the Crown showcases a completely new design concept, emphasizing powerful style, ease of entry, and attention to detail for a comfortable experience.
The launch event was attended by Jacques Brent, the managing director of Al-Futtaim Toyota and Lexus, who expressed excitement about introducing the Crown and its hybrid electric powertrains that align with the UAE's Net Zero 2050 objectives. The all-new Toyota Crown features a hybrid turbo powertrain, delivering a thrilling driving experience and exceptional fuel economy. It is built on the Toyota New Global Architecture platform, offering excellent body rigidity and a low center of gravity for enhanced driving dynamics. The vehicle also incorporates advanced features, including a 12.3-inch touchscreen multimedia system, a range of driving modes, and a comprehensive safety and driver assistance system. The Toyota Crown sets itself apart with its elegant exterior design and luxurious interior features, providing a comfortable and visually appealing experience.
News Source: Khaleej Times