Dubai's Roads and Transport Authority recorded AED 5.3 billion in digital revenue in 2025, a 20.6% jump from the previous year, as the authority reached the highest digital maturity level across all Dubai government entities.
Digital transactions surpassed 628 million, up 13% year on year, across 105 services offered through six channels. Channel adoption hit 96%, with a customer happiness index of 98%, reflecting the scale of the shift away from traditional service counters.
RTA Director General Mattar Al Tayer said the results mark a transition from basic service digitisation to building an integrated digital ecosystem driven by data and artificial intelligence. He added that the next phase will prioritise AI and emerging technologies in service design, alongside deeper integration with government digital platforms.
The RTA Dubai app surpassed 1.2 million active users, with annual visits climbing to 68 million, a 144% increase from 2024. The authority launched 18 new services through the app in the year. The S'hail mobility app also expanded its offering, adding nol card services and new features that pushed journey-planning requests to 48 million, up 48%.
Smart kiosks recorded over one million transactions, up 17.3%, generating more than AED 425 million in revenue. The virtual assistant Mahboub expanded to 32 interactive services under Phase 3 of the Services 360 Plan, contributing to an 8.1% rise in revenue through that channel.
RTA also scored 100% in the accessibility assessment for People of Determination, and achieved 83% in the Digital Customer Experience pillar, a 12% improvement on the prior year.
The authority capped the year by winning two Global Business Tech Awards, with both the RTA Dubai app and S'hail app recognised for excellence in mobile and public sector technology.
News Source: Dubai Media Office
