Meta introduced Favorites and Following, two new ways to choose what users see in their feed. Giving users the ability to shape Instagram into the best possible experience, and ways to quickly see what interests users most is an important step in that direction.
What Are Favorites and Following?
Currently, Instagram feed is a mix of photos and videos from people you follow, suggested posts and more. Over time, the app plans to add more recommendations to the feed based on the users interests — Favorites and Following are new ways to catch up on recent posts from the accounts you follow.
Favorites shows you the latest from accounts that you choose, like your best friends and favorite creators. In addition to this view, posts from accounts in Favorites will also show up higher in your home feed.
Following shows you posts from the people you follow. Both Favorites and Following will show you posts in chronological order, so you can quickly catch up on recent posts.
To use Favorites and Following, tap on Instagram in the top left corner of your home page to choose what you see.
How Your Favorites List Works
Use Favorites to see the most recent posts from the accounts you’ve added to your favorites list. You can add up to 50 accounts to your list, and make changes to this list at any time — people are not notified when they are added or removed. Posts from accounts on your favorites list will also show up higher in your home feed, as shown by a star icon.
More Choice and Control Over What You See in Your Feed
Instagram promises to keep working on new ways to improve their users' experience on the app and continue building features like Favorites and Following to give people more choice and control over what they see, and help make the time spent on the app feel more intentional.
News Source: Meta Newsroom